ONLINE IDENTITY BUILDING … For Today’s World of Work

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ONLINE IDENTITY BUILDING … For Today’s World of Work

Have you Googled yourself lately? Do you know what your web presence says about you? Are you digitally distinct with a positive online identity? Have you developed and are you using your Personal Brand message? Do you have a LinkedIn and other social networking profiles set up?

You should—to all of the above—because today 88% of hiring managers Google your name to check your online identity before calling you in for an i

nterview or making a job offer.

What Does Your Web Presence
Say About You?

The importance of your web presence cannot be overstated in today’s world of work. It’s easy enough to find out what your online identity looks like. Just Google (search) your name in quotes and see what comes up. Ideally, your name should appear in the first Google search page, but (if you have a common name) at least within the first three pages.

Benefits of Building Your
Positive Online Identity

1.When hiring managers search for you on the Internet, they can locate you.
2.Your positive web presence will help you outcompete your competition.
3.You will meet the new “screened in” process to go to the next level of an interview call.
4.It will help you get hired quicker at a position aligned with your brand.

Hire a Career Management Expert
Who is Digitally Distinct

According to William Arruda,
the developer of the Online
Identity Calculator, you should
“build a stellar online identity
that’s aligned with your real-
world Personal Brand” to get
hired in today’s world of work.

A “stellar online identity” equates to having your personally branded Web Portfolio and Social Networking Sites appear on the first page of a Google search (three pages if you have a common name).

Evelyn Salvador, Personal Branding Strategist and Marketer has been branding clients since 1990. “Digitally distinct” herself, she will work with you one-on-one to build your online identity.

To view an example of a “stellar online identity,” Google (click on) ”Evelyn Salvador” to see her web presence.

YOUR POSITIVE ONLINE IDENTITY

If you do not have a positive online identity, you may miss out on many job opportunities you will not even know existed.

We identify and define your Personal Brand, prepare your Social Networking Profile to use for your online networking sites, set up up your LinkedIn and other Social Network memberships, and create your personal Web Resume—all to build your positive online identity to get hired at a high ROI to you.

1. IDENTIFY AND DEFINE
YOUR PERSONAL BRAND

Of critical importance is identifying and developing your Personal Brand. Your Personal Brand Message should include the benefits of hiring you, your value proposition to your prospective employers, and their ROI—in marketing-savvy language. Developing your Personal Brand correctly actually compels hiring managers to seek you out. MORE

2. WRITE YOUR
NETWORKING PROFILE

You will need a Networking Profile to set up your Social Networking memberships for your positive online identity. Your Networking Profile should include your Personal Brand Message developed into a concise Biography. It can be developed from scratch or extracted and worked up from your Professional Summary in your Resume.

3. SET UP YOUR SOCIAL
NETWORKING SITES

It is recommended that career-minded professionals have from 3 to 5 Social Networking profiles set up, the primary one of which should be LinkedIn. That’s to ensure that when a hiring manager Googles your name (and especially if you have a common name), at least 3 networking profiles come up. MORE

4. DEVELOP YOUR WEB
RESUME

One of the best ways to create your positive Online Identity is by having a Web Resume. It has become increasingly more important to have your own website presence…one you can site in your resume, direct prospects to, and that hiring managers can find on the Internet. Your Web Resume will showcase your qualifications, expertise, and Personal Brand, and will help you stand out from your competition. MORE

“Today, if you don’t show up in Google, you don’t exist. Whether you are applying for a new job (or) being considered for a board position, you can count on being Googled. So knowing what Google says about you and proactively managing your Personal Brand is critical to success.”

– WILLIAM ARRUDA

Developer of the Online Identity Calculator

Reach Branding Club

SOCIAL NETWORKING PROFILES

Includes Social Networking Profile / Long Bio, Short Bio, and Elevator Pitch (from Personal Branding).

★ FROM RESUME OR WEBSITE: $259
★ FROM SCRATCH: $395
★ EXECUTIVES (more in-depth): $495

SOCIAL NETWORK SETUPS

★ 1 SOCNET SITE: $69
★ 2 SOCNET SITES: $119
★ 3 SOCNET SITES: $159
★ ADDITIONAL SITES: @ $49

ONLINE IDENTITY PACKAGE

Includes Personally Branded Networking Profile plus 3 SOCNET Setups.

★FROM RESUME OR WEBSITE: $399
★ FROM SCRATCH: $549
★WITH 2-PG. WEB RESUME: $675
★ EXECUTIVES: +$100

SOCIAL NETWORKING

There are many Social Networking Sites (SOCNETS) on the Internet today. Some are for business, others are for personal use, and still others are for either or both.

LinkedIn, Facebook, and Twitter are the Social Networks of choice amongst Human Resource professionals and careerists. If you are seeking a professional job today, you should have a LinkedIn profile included in your resume and on your Web Resume so hiring managers can view your web presence. MORE

When we set up your Social Networking sites, you should select LinkedIn and several others to ensure a positive online identity that shows up within the first three Google pages. Following is a list of the most commonly used sites:

BUSINESS-RELATED SITES

• LinkedIn • Plaxo • eFactor • Ecademy
• Xing • HiveLive • Ning • Ryze

MICRO-BLOGGING SITES

• Twitter • Vox.net • LiveJournal • Plurk

• WindowsLiveSpaces • Xanga

GENERAL SITES

• Facebook • Tagged • Digg • Capazoo

• Tribe.net • MeetIn • Habbo
• Jaiku (Google’s own) • RateItAll

PERSONAL SITES

• MySpace • FriendFeed

• Classmates • MyYearbook

MORE ABOUT SOCIAL NETWORKING

“Hiring managers are using the Internet to get a more well rounded view of candidates in terms of their skills, accomplishments, and overall fit within the company.”

ROSEMARY HAEFNER

Vice President of Human Resources–CareerBuilder.com

SOCIAL NETWORKING SITES

A Positive Online Identity is a Must for the 21st Century Job Seeker